Loverboy has quickly become one of the fastest-growing alcohol brands and fifth fastest growing CPG brands in the U.S. Best known for its sparkling hard teas, spritzes and martini canned cocktails, Loverboy's beverages are all gluten-free and made with pure, high-quality ingredients, including organic brewed tea, Monk Fruit and zero added sugar. Loverboy is a premium alcohol and lifestyle brand that continues to trailblaze new standards when it comes to the ready-to-drink beverage category. "It's about taking Loverboy to a new level, increasing its awareness and equity with consumers, and expanding the way we communicate, position and price across innovation and existing products will be vital moving forward."įor more information on Loverboy, visit and follow on Instagram. Now is the time to sharpen its focus by scaling nationally, and growing sustainably," said Anderson. "The Loverboy team has done a tremendous job launching and building the brand. "The DTC data Loverboy generates tells this story, and now it's time for our trade partners to understand and benefit from it," Hahm said. Hahm said that he sees a big opportunity in growing Loverboy's presence beyond the cold box and beer aisles, making it easier for the brand's ultra-strong female fan base to discover it in store. Hahm and Anderson join Loverboy at a pivotal time of growth, marked by expansion in new and legacy retailers, a well-received, portfolio-wide packaging refresh, and flavor and format innovation for its sparkling hard teas and canned cocktails. Anderson will oversee Loverboy's commercial marketing and go-to-market strategy across wholesale and retail. With the Lone River acquisition by Diageo, he focused on the strategic expansion and overall integration, and has extensive experience working with Molson Coors' distribution network. and Canada, including White Claw, Mike's Hard Lemonade, Cayman Jack, Lone River Ranch Water, and more. and Lone River (Diageo), launching and scaling brands in the U.S. At Loverboy, Hahm will manage the brand's national sales team and oversee key distributor and retailer relationships, helping grow Loverboy's shelf and floor space across its national retail footprint.Īnderson's experience includes over 20 years working with flavor-driven beverages across Mark Anthony Brands Inc. Hahm brings more than two decades of experience in the craft beer industry, primarily at the Craft Brew Alliance, where he led national sales operations and helped fortify its partnership with Anheuser-Busch.
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